Modelling the effects on the music videos created a new way for fans to interact with the narrative – by becoming versions of the characters themselves 

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It was an honour when Decca Records asked us to build the White Christmas activation featuring the biggest selling song of all time. Aug-it! was also given access to publish the song exclusively on Instagram.

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As part of their progressive advertising strategy, Warner Music UK asked Aug-it! to create Instagram and Snap Chat face filters for several of their recent artist releases. It’s a great way to get your target audience interacting with a campaign and spreading the word through stories – in just a few seconds.

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